
Journal
The olfactory bulb sits one synapse from the seat of memory. This is not an accident. It is the whole point.
Every other sense reports to the thalamus before reaching consciousness. Scent alone walks straight into the limbic system — one synapse from the amygdala, two from the hippocampus. You do not remember a smell. A smell remembers you.
This is why the house builds fragrances as scenes rather than accords: a chapel in Seville, a night garden, salt on warm skin. Wear one long enough and the scene becomes yours.